I Love Ugly feat on Hypebeast

As part of a university assignment, Valentin Ozich once summed up his personal style in three words — I love ugly. The phrase stuck and eventually served as the inspiration for his New Zealand-based clothing line and retailer, which Ozich currently runs with co-founder Barnaby Marshall. Thankfully, the label’s collections are a little more aesthetically pleasing than its moniker suggests — the garments are well-conceived, wearable basics with a twist. For Fall/Winter 2012, I Love Ugly‘s product offerings are a timely blend of both seasonal and year-round pieces. Included among them are an array of speckled T-shirts, a floral button-down, cardigan, and a new iteration of I Love Ugly’s signature Zespy pants. With a parka for the coldest winter days and a host of accessories rounding out the collection, the label offers a complete range of stylish additions for one’s wardrobe. Taken from Hypebeast.com